Coop Sustainability Index
The world's first service to rate products' impact on our planet, now in your pocket.
Power to the people
It's not easy making the right choices for the environment. Is tofu from south east Asia better for our planet than eco-beef from a local farm? The results may surprise you. The Sustainability Index (Hållbarhetsdeklarationen) transfers power from corporations to the people. By unifying data from all Coops' suppliers and presenting in an easy to understand way, the "SI" gives consumers all the information they need to make a decision on what to buy.
The index is based on UN:s Global Goals and every product impact is rated from 1 to 5 in ten different categories - from climate to working conditions. The service is available on all Coops digital touch points - starting with the Coop app and Scan & Pay.
Campaign material created by Forsman & Bodenfors