The raoul wallenberg algorithm

The worlds’ first AI powered compassion temperature scale.

🥇 Gold in the Lovie Awards
🥇 Gold in the PIAF Awards
🥇 Gold in the European Excellence Awards
🥇 Gold in Spinn (innovation)
🥇 Gold in Spinn (social media)
🥈 Silver in Spinn (campaign of the year)
🥈 Silver in 100-wattaren, Swedish Effies
🎖️ Honoree in the Webby Awards

Brief

Highlight the importance of compassionate leadership in a modern context and create awareness for Raoul Wallenberg Academy.

Execution

An algorithm that collects tweets in real time from 300 world leaders’  Twitter accounts. By using IBM Watsons’ AI, we analyze what they say and which emotions they express. Combined with the reach of every tweet the algorithm calculate the current compassion temperature on rwalgorithm.com.

Results

The campaign reached every Swede 2.5 times in the week of launch and social media impressions up by 4890%. The tool will be used in Swedish schools.

Case study
Introduction to the algorithm
The globe shows the current compassion temperature
Users can go back in time to see the temperature shift

How it works

The algorithm processes the Watson's analyze of the tweets and combined with the reach of every tweet it calculates the degree of compassion
Tweets analyzed by Watson