The Raoul Wallenberg Algorithm
The worlds’ first AI powered compassion temperature algorithm that collects tweets in real time from 300 world leaders’ Twitter accounts. By using IBM Watsons’ AI, it analyse what they say and which emotions they express to the world, combined with the reach of every tweet the algorithm calculate the worlds' current compassion temperature.
🥇 Gold – Lovie Awards
🥇 Gold – PIAF Awards (technology)
🥇 Gold – European Excellence Awards
🥇 Gold – Sabre Awards (digital)
🥇 Gold – Guldnyckeln (data)
🥇 Gold – Spinn (innovation)
🥇 Gold – Spinn (social media)
🥈 Silver – Spinn (campaign)
🥈 Silver – 100-wattaren
🎖️ Honoree – Webby Awards
🎖️ Finalist – New York Festivals
🎖️ Diploma – Guldägget
🎖️ Diploma – Epica Awards
The campaign reached every Swede 2.5 times in the week of launch and social media impressions up by 4890%. Featured in the most popular Swedish medias, such as TV4 morning tv-show, front-page of one of the most respected newspaper - DN, long feature in the SVT culture news. The tool will be used as a part of Swedish education in schools.