Together with Snask we helped build a 6x6 meters big miniature city made entirely out of paper which anyone could visit online through a custom made street view. The service was made for SABO (The Swedish Association of Public Housing Companies) who wanted to be a part of the conversation about the Swedish housing crisis.
Press: PAGE Magazine, People of Print, Design Week, Adobe Inspiration, Pantone Canvas, Design Collector
Walk around in a city made of paper
The city was hand made and populated by houses from different time periods with desperate tweets from people calling out for a place to stay, which was cut out in paper and placed on the houses. To make it accessible for people around the country we helped them create a interactive experience by capturing the city and making it in to a street view, or a MICRO street view. To be able to capture spherical images, we built a street view robot that could rotate 360 degrees up and down by a push of a button and placed a high end camera that captured ultra high resolution images. We also built our own street view engine using ThreeJs and was the service was a full fledge WebGL experience.
Taking inspiration from the classic street view you see on Google Maps - from the pegman, the mini map to the road cursor - we tweaked it and made it a bit more joyful to fit the mood of the city.
To make the campaign feel updated during a long period of time we imported tweets live through Twitters API and placed it in 3D on different houses using CSS3D.