The world's

Together with Snask we helped build a 6x6 meters big miniature city made entirely out of paper which anyone could visit online through a custom made street view. The service was made for SABO (The Swedish Association of Public Housing Companies) who wanted to be a part of the conversation about the Swedish housing crisis.

Press: PAGE Magazine, People of Print, Design Week, Adobe Inspiration, Pantone Canvas, Design Collector

Walk around in a city made of paper

The city was hand made and populated by houses from different time periods with desperate tweets from people calling out for a place to stay, which was cut out in paper and placed on the houses. To make it accessible for people around the country we helped them create a interactive experience by capturing the city and making it in to a street view, or a MICRO street view. To be able to capture spherical images, we built a street view robot that could rotate 360 degrees up and down by a push of a button and placed a high end camera that captured ultra high resolution images. We also built our own street view engine using ThreeJs and was the service was a full fledge WebGL experience.


Taking inspiration from the classic street view you see on Google Maps - from the pegman, the mini map to the road cursor - we tweaked it and made it a bit more joyful to fit the mood of the city.

To make the campaign feel updated during a long period of time we imported tweets live through Twitters API and placed it in 3D on different houses using CSS3D.

Navigate throught the streets of the micro city
For fast travel, use the mini map and see the city highlights
Tweets appeared on houses as the campaign continues