Translating Volvo's brand values in a digital context
Volvo has transformed into a premium car brand with bold design rooted in Scandinavian luxury. When given the task to redesign Volvos' core app we decided to give all attention to the car, reducing noise and ambiguity.
Experience principles
Using Volvo's new experience principles developed by the team – Human centric, Scandinavian luxury and Clear & Intuitive – resulted in a contemporary and user focused design that enhance the brand and the product.
