Written by Zoe

Design & technology

To demonstrate the extended 400 km range of the electric car ZOE, we helped Renault to write the next chapter in the cult classic ‘On The Road’, created by AI and live driving data.

Stories ¶
"Renault ZOE writes On the Road fanfic, becomes first AI hipster" – TechCrunch
Adage, Le Figaro

EV, meet AI ¶
By using the car's sensors and external API:s, we built a unique story for every drive. Our AI-system made it possible to create tree-like story branches and depending on the drivers behavior and external factors the AI reacted and mashed together a truly unique story. Based on the classic "On the Road" we analyzed it through IBM Watson's Tone Analyzer API and fed it in to our story so the AI could write in the spirit of Jack Kerouac. The story was read by a computer voice without any delay while you were driving to create a truly interactive experince, digital meets physcial.

Campaign film
Listen to some of the drives

How we built it ¶
We hacked the car by listening to the CAN-bus through a scanner and fed the sensor data in to our AI and mixed it up with external data to create the stories. Each car had a portable brain containing a Raspberry Pi, GPS, 4G-modem and a battery. The audio was fed in to the cars audio system and read by Amazon Polly without any delay. The AI was stored locally in the small hardware and made a few requests when needed.

Behind the scenes
The hardware in the car had a custom 3d-printed cover. After the drive a thermal printer printed out the story for you to keep.